RadioShack

RadioShack wanted a makeover and we provided it. Elevating the brand took on many forms. Packaging was given a clean modern look and designed to create a modular approach making for visual appeal when merchandised. Photography was given a sexier feel, whether it was applied to the latest toys or a much needed DIY part. Finally, the new e-circular provided online shoppers an in-depth and upscale browsing experience on a multitude of devices. Focus was placed on clearly communicating offers and providing an educational opportunity, making sure that they made the right choice for their needs.