A good Creative Director draws on life experiences and a rich imagination to tell a compelling story. Here are a few values I bring to every engagement.

Likes: Collaboration; puns that take a minute to sink in; inspiring breakthrough work from junior designers and being inspired in return.
Loves: Time spent with my talented wife Susie 
and fur baby Mudd; Star Wars and westerns (the two are closer than you think); a really good laugh and copy and design that work together.
Dealbreakers: Pronouncing “jalapeño” as
“ja- lap-en-o”, Star Trek over Star Wars and
choosing subjectivity over proven results.
Motto: Do or do not. There is no try.

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